All the watch straps are interchangeable, so you can opt for mesh, leather or nylon ones, depending on the occasion. That said, the Philosopher, though called a “statement” piece, is far from unnecessary embellishment too - inspired by independent thought, the eagle-eyed will also notice its slightly more elevated crown, and a conical-shaped case that has a wider base than its face, for a sharp two-piece dial that draws your eye to its centre. For the Infinity in particular, designer Wagner was inspired by nature and a desire to shed the complexities of modern civilisations, which translates to removing the lugs, date, and other fine details, only to leave behind a design that’s of pure simplicity. The above watches are variations of the bestselling designs, and as you can tell, both the slim Native and Infinity are the most understated ones. Native – Silver (Nylon Bohème), $190 Infinity – Rose Gold (Rose Gold Mesh), $220 Philosopher – Silver (Black Leather), $220 Even the brand’s products and processes are as sustainable as possible, right down to the recyclable packaging. On that last part, you’ll be glad to know that they’ve partnered with three global NGOs in support of clean water, a green environment, and education for all with each purchase of your watch, you’ll get to choose the cause you’d like to support. Both of these are obviously high standards, so we’re glad that Nordgreen does so well on both fronts.įor the design aspect, each of their timepieces excels in modernity, especially since they’ve worked directly with Jakob Wagner, one of Scandinavia’s multi-award-winning designers to envision every key and subtle detail that goes into making a beautiful watch - one that’s functional, yet also affordable and sustainable. If it’s all in the name, then you won’t need to think that about what minimalist watch brand ‘nordgreen’ represents - ‘Nord’ represents their Nordic identity, which manifests itself through Danish values and yes, that practical yet elegant Scandinavian aesthetic while ‘green’ stands for the brand’s stance on sustainability. Even the watch names are just as unencumbered! We’d ideally like to start off our list with a more affordable brand, but really, you pay for this quality - and it’s worth it. The design recalls elements of the past, yet with a timeless, understated sensibility that’ll take you through any era. These use a Swiss two-handed movement, from world-renowned manufacturer Ronda, and feature a 316L steel case with a combination of brushed and polished finishes. That keen eye for Scandinavian minimalism, along with some Bauhaus appreciation, finds itself in the Stockholm-designed watches. In fact, they’re so confident about their products that each VERK watch comes with a 5 year warranty.ĮTT 01 – Gunmetal/Mesh, $385 ETT 03 – Gunmetal/Tan, $350 ETT 05 – Silver/Black, $350 ETT 06 – Silver/Tan, $350 This takes into account the craftsmanship and attention to detail behind each timepiece, and the brand’s responsibility in every part of the watchmaking process, from where each component comes from, as well as their assembly in the city of Pforzheim, Germany. And it’s here that VERK truly shines they offer German-made, high-quality watches for those who care for what they own, with a name that means “the end result of one’s work”. There’s something about the Swedes and their taste for design - whether it’s the Scandinavian-chic of IKEA or Swedish watch brand VERK, so of course we’re looking North for our minimalist fix. Time to watch your spending and still update your ever-stylish wardrobe. Maybe you’ll find an alternate design that’s just as gorgeous without making you broke, or one that’s just as pricey but with a more unique aesthetic. Yes, people gladly pay good money for design and quality, but why stick to one brand when we know there are brands out there - some more affordable in fact - with the same keen eye on subdued, timeless and elegant watchmaking? Minimalist watches are all the rage, but if we were really honest, a modest ‘DW’ on your watch face is just a tad too mainstream.
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